Lipton announces world’s largest Jigsaw challenge
22 Apr 2009
Lipton Yellow Label Tea, from the Hindustan Unilever stable, announced the launch of the world's largest online collaborated jigsaw challenge today in Mumbai. This Jigsaw Challenge, which is slated to be the biggest Online Jigsaw Challenge in the world was unveiled by actor Rahul Bose and Bernett Orlando, current world champion in solving 555 professor cubes blindfolded.
The jigsaw, called "Life: The Great Challenge", has 25,000 pieces and it's image has been designed by Royce B. McClure, . The challenging image is a collage of several images, with each section of the puzzle being different enough from the other, to excite players to try their hand at the jigsaw another time around. The jigsaw is to be solved online over a period of less than eight weeks.
At the launch category head, beverages, Vikram Grover said, ''At HUL, our mission is to add vitality to the lives of people. Lipton Yellow Label tea is a blend of tea that ensures delivery of the required levels of Theanine, which along with the other tea goodness, helps to clear your mind and thus Stay Sharp. In line with this proposition, we have launched the World's Largest Online Collaborated Jigsaw Challenge which will bring the sharpest minds of the country together to put India on the Sharpest Thinkers map.''
In an engaging live faceoff at the event, Bernett beat Rahul in solving the jigsaw. An overwhelmed Bernett Orlando said, ''I am very happy to be a part of the world's largest online collaborated jigsaw challenge. It makes me really proud to be associated with this challenge that attempts to make a world record."
Rahul Bose added, ''The concept of an online puzzle is very innovative and unique. Today youngsters give more importance to physical health and often ignore their mental well being. An initiative like this will help test their ability to stay focused and better so, will urge people to come together and help India create a World Record.''
