Lowe Lintas bags the creative duties of Homeshop18
29 Sep 2010
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Following a multi-agency pitch, Lowe Lintas Delhi has won the creative mandate of Network 18's retail venture, Homeshop18.
Homeshop18 is looking to enhance its brand presence and build connect with its target audience.
The online and on-air retail marketing and distribution venture had launched India's first 24-hour home shopping TV channel on April 9, 2008. It has partnered with brands such as Apple, Motorola, Philips, Kaya and Godrej previously.
Network18 is one of India's leading media conglomerates with interests in television, internet, filmed entertainment, mobile content, print, magazine and allied businesses.
