Lowe Lintas, Taproot India to share creative duties of DSP BlackRock Mutual Fund
18 Aug 2010
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DSP BlackRock Mutual Fund has selected Lowe Lintas India and Taproot India to handle its creative mandate in a multi-agency pitch.
Other agencies in fray included Triton, Rediffusion Y&R, McCann Erickson and the incumbent agency JWT.
The account size is pegged at around Rs12-15 crore.
DSP BlackRock is looking at a media mix of above the line and below the line activities, both print and outdoor, to strengthen its brand positioning.
The two agencies have not yet defined the division of duties.
