Lowe Lintas wins creative bid for Nirula’s
20 Apr 2010
Lowe Lintas has bagged the creative mandate for Nirula's after winning a multi-agency pitch against M&C Saatchi, TAG and Saatchi & Saatchi.
It will take over from Bates 141.
Lowe Lintas will work on rebuilding the restaurant chain's image and manage its brand communications including strategy and new launches. The campaign will have a 360-degree approach according to Naveen Gaur, executive director, Lowe Lintas, who will be handling the account.
The multi-agency pitch and roping in of Lowe Lintas is a part of Nirula's plans to expand the brand presence. It is also looking to increase the number of stores and market presence.
Nirula's India runs restaurants under brands such as Potpourri, Pegasus Bar and Nirula's, fuel station units, express centers and ice-cream kiosks.
