Madison Media wins media mandate for Pidilite Industries
10 Dec 2010
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Madison Media has bagged the media mandate for Pidilite Industries. The account, pegged around Rs50 crore, was won without a media pitch.
MEC was the incumbent agency for the account.
Madison Media will handle the complete portfolio of products by Pidilite, including popular brands Fevicol, Fevikwik, Dr Fixit, M-Seal and Hobby Ideas among others.
Ogilvy India will continue to handle the creative duties for the business.
Pidilite's product range includes adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials, industrial adhesives, industrial and textile resins and organic pigments and preparations.
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