MEC Access bags IP business of Times Group's Alternate Brand Solutions
15 Oct 2010
MEC Access, the entertainment, sports and partnership division of media agency MEC, has won the Intellectual Property (IP) business of Alternate Brand Solutions (ABSIL), a Times Group company.
The agency will advice ABSIL on the best platforms for their IP assets, including both existing and forthcoming. MEC Access will also buy the platforms on behalf of ABSIL.
The partnership will begin with immediate effect, said Rajneesh Chaturvedi, national director, MEC Access."This is a greenfield area and we are delighted to partner with ABSIL in this exciting venture.''
MEC Access was launched as a specialist division of MEC in 2008 keeping in mind the rapidly evolving communications landscape.
The agency has managed engagement initiatives for the Citi-IPL sponsorship, NIVEA-Femina Miss India partnership, HDFC Standard Life Spell Bee activation, Honda Stunner activation, LG Mallika-E-Kitchen AFP (advertiser funded programme), NIVEA For Men - Chennai Super Kings association, Hi5 - King XI Punjab association amongst others.
