MF Global uses animation to give the real perspective to investors
01 Oct 2010
Stocks and futures market player, MF Global has launched a new campaign to connect with investors by offering them 'The Real Perspective.'
The campaign aims to highlight MF Global's commitment to investors as an agency, which always offers the right investment advice.
The TVC, created by Six Inches, uses stylised animation to portray the life of an investor, who is surrounded by people who always nod their heads in agreement. He then meets an MF Global executive who says 'No' and has an opinion of his own, which is a huge relief to him.
The TVC was directed by Amit Gupta while Lighthouse Mumbai was the production house. Post-production was handled by Hello Robot Films in L.A.
''With this TVC, we wanted to urge investors to rid themselves of people who agree with them all the time as this could cloud their judgement and prove to be detrimental to them. This insight gave us the opportunity to communicate with investors on the importance of the right perspective which makes it vital for them.'' said Pravin Shah, managing director and CEO, Six Inches Communication.
The TVC will be aired on business and news channels soon. MF Global will also launch an outdoor campaign besides print advertisements in magazines. A digital campaign to engage investirs will be launched in mid-October.
