MTV and Archies launch Roadies merchandise
29 Jan 2009
MTV, in association with Archies has launched a new line of merchandise from Roadies (a popular reality show on MTV). The designs are bold and loud like the show.
The collection comprises trendy and hip wall-clocks, alarm-clocks, satchels, mugs, metal sippers, photo-frames, playing cards, mobile pouches, wallets, wrist bands and much more.
The MTV Roadies range is available at select Archies galleries priced from Rs50 to Rs999.
Talking of the range, Sandeep Dahiya, vice president, consumer products, Viacom18 Media Pvt Ltd, says, "The 'MTV Roadies' range is sure to delight millions of Roadies fans, who've always wanted to own a piece of the brand. Like the show and its followers, the range exudes attitude and stands out."
"We're excited to partner with Archies, to come up with a range that is surely worth vying for… and dying for," adds Dahiya.
The show made its entry in 2003 as India's first adventure-reality show that tested the mettle of a young group traveling cross country on bikes. This one-of-a-kind adventure-reality show went on in subsequent seasons to evolve into a true adrenalin junkie's dream-come-true. Roadies has also created its own niche in the internet space and it just gets bigger as the MTV Roadies format is the first Indian reality show format that is going to be syndicated abroad, in Pakistan!
Says Pramod Arora, joint managing director, Archies, "We are extremely happy to be the first to launch the MTV Roadies collection and are confident that the collection will be extremely successful given the popularity of the show and the superb quality of the products. Archies and MTV are both known for their strong connect and affinity with the youth which makes this partnership extremely appealing to the consumers."
