Nimbus Sport bags contract for Sri Lanka cricket rights
21 Jan 2009
Sri Lanka Cricket and Nimbus Sport International Pte. Ltd, the international sports marketing company have entered into a commercial partnership for the India – Sri Lanka series 2009.
The Series, commencing on 28 January 2009 will comprise Five ODIs and one Twenty / 20 match to be played in Sri Lanka. Nimbus Sport will exclusively market all commercial rights to the forthcoming Series.
Nimbus Sport will also be producing the television coverage to its usual award winning standards. This Series will be broadcast worldwide.
Yannick Colaco, executive vice president, Nimbus Sport said, "We love working in Sri Lanka and hope that this partnership marks the beginning of a long and fruitful relationship with Sri Lanka Cricket. As a sports marketing and production company, it has always been our aim to provide quality sports and cricketing action to the sub-continent and to the cricket fan worldwide."
Duleep Mendes, CEO, Sri Lanka Cricket added, "We were impressed with the state of readiness of Nimbus Sport and the qualitative and commercial offering that they brought to the table. Nimbus Sport shares our passion for the growth of the game of cricket and having worked closely with all Asian cricket boards, we are confident about partnering with them."
