Ogilvy Interactive Paris wins LV global account
17 Nov 2009
OgilvyInteractive Paris has won Louis Vuitton's global digital strategy account. The win reinforces Louis Vuitton digital media's strong collaboration with OgilvyInteractive Paris which started two years ago with the launch of www.welovesprouse.com http://www.welovesprouse.com.
Louis Vuitton was the first luxury brand to launch an official Twitter account, as the first step towardsa an integrated digital communications strategy and has over 47,000 members.
Simultaneously, Louis Vuitton created an official Facebook fan page named ''The Art of Travel by Louis Vuitton.'' This fan page aims to become the official online destination for everything regarding Louis Vuitton. This fan page attracted more than 750,000 international fans in less than two months. Louis Vuitton has made history by broadcasting live its Women's Spring/Summer 2010 Ready to Wear show exclusively on Facebook.
By awarding OgilvyInteractive, Louis Vuitton digital media is going one step further and confirming its digital intentions that will enable to explore and push the limit of digital luxury.
