Ogilvy New Zealand launches new service

Ogilvy New Zealand launches a new service that solves the technical and strategic hurdles of establishing a database marketing programme.

The solution, called RedBox, makes it easier than ever for marketers to run a customer database, send targeted communications, discover powerful insights and, most of all, drive incremental sales and loyalty. No other ad agency has a database marketing solution this comprehensive.

''RedBox is ideal for any client aiming to build a database of 20,000-500,000 customers,'' says Paul Hickey, RedBox strategic planner at Ogilvy NZ, where RedBox is already in action for Life Pharmacy, PlaceMakers, BP's Wild Bean Café and L'Oreal's "My Lancome" program.

Hickey says RedBox has been developed in-house at Ogilvy and comes standard with all the systems, security, connections and admin tools that marketers need to manage direct two-way relationships with their customers. ''It's database marketing, out of the box.''

Hickey says, ''This is good news for marketers eager to reap the benefits of database marketing, but unsure of the technology and nervous of the cost.

''It's amazingly cost-effective because marketers don't need to set up their own dedicated servers or license expensive software. The cloud-computing model adopted by RedBox means that you simply rent the infrastructure you need instead of buying it,'' Hickey adds.

With RedBox, clients can discover critical insights through customer research, analytics and segmentation, get strategic planning, develop creative for communications, build data-driven websites, execute email, text and mail marketing campaigns, check results via a suite of live online reports, among others. It's also ideal for running longer-term customer loyalty and engagement programmes.