Percept Talent Management eyeing CWG winners
09 Nov 2010
The celebrity management division of Percept, Percept Talent Management (PTM) is eyeing Commonwealth Games medalists in a bid to tap into their increased brand value post the games.
Rajnish Sahay, CEO, Percept Talent Management says that he is in talks with 16 medal winners in the CWG across different disciplines to represent them for among other things endorsements. Among the players contacted include Indian badminton player Saina Nehwal.
PTM already represent wrestlers Sushil Kumar, Vijender Singh, badminton players Jwala Gutta and Ashwini Ponappa. Kumar had recently signed a deal with the National egg co-ordination committee.
"Health, sports, fitness and lifestyle brands will be the ones most interested in associating with these athletes. Our job is to manage PR, appearances, events that sports people we represent feature in. We will also look after their digital rights," says Sahay.
Deals between PTM and the athletes will be for three to five years, the company said in a statement.
In terms of working with Indian sports federations to create more visibility for sports, Sahay says that they are holding talks with the Indian wrestling federation and will look at badminton and shooting arenas too.
The aim will be to have a grassroots programme as well as entertainment sports events featuring Indian and international stars.
On the coverage being received by sports other than cricket, Sahay says "Things are changing in this respect. The push that Percept will give to different sports will also help give the athletes visibility.''
