Pizza Hut retains JWT as creative partner
28 Oct 2009
Even after creative pitches from agencies like O&M, BBDO and Saatchi & Saatchi, Pizza Hut has retained JWT as its creative partner. JWT Delhi has been handling the account for the last 10 years.
Pizza Hut had called for the creative pitch in September 2009. The account size is estimated at upwards of Rs15 crore. Anup Jain, director – marketing, Pizza Hut revealed that four creative agencies were evaluated but JWT's challenges and the brand solutions were the most appealing.
The campaign brief for JWT is to redefine Pizza Hut dining experience and launch PHD (Pizza Hut Delivery). The campaign is expected to break by year-end.
Rohit Ohri, managing partner, JWT, said, ''Pizza Hut is a brand that's very close to JWT's heart. It is a brand that we had helped launch in India and nurtured over the last 14 years. Our partnership has now emerged stronger than ever before and we look forward to scaling new heights of communication excellence.''
