PR Pundit celebrates 10th anniversary
05 Jan 2009
PR Pundit celebrates 10 years of its existence in January 2009.
The agency plans to start life anew with a brand new logo created by IME AM Design, an independent graphic design firm led by Chetana Sharma. THe agency also plans a rebranding exercise.
"We at PR Pundit are thinking afresh at 10," says Archana Jain, director, PR Pundit. "In the last decade, we have reinvented ourselves many times, and today we have built an enviable reputation for ourselves, which is represented by our new look. Our old logo has got a makeover. We have taken our name out of the red box to represent what we are best known for - 'Out of the box thinking'. We have also added some lines to crown ourselves. Ancient Indian scriptures call it a Tripundra - it signifies three dimensions of our existence. Life is no longer the narrowness of two extremes at PR Pundit; it has inherited a third dimension, the one of poise and harmony and transcendence."
"On this landmark, we wanted to give the company, our clients and team something that was more than a momentary reminder of our accomplishments, but really something that would celebrate our maturity each day," she added.
The agency plans to inform clients via personalised mails. This apart, all collaterals at PR Pundit have also been revised to communicate the contemporary yet distinctly Indian persona of the brand. Clients will receive press clippings, strategy papers, plans and concept notes in new packs using non-traditional materials.
Started in 1998, the decade-old firm prides itself for its service standards and creative approach. "We work well across start-ups as well as large-size domestic and transnational consumer facing organisations," Jain said.
