Publicis Ambience bags RBI’s media awareness campaign
02 Aug 2010
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RBI has roped in Publicis Ambience to handle the creative duties of its media awareness campaign on Indian bank notes. Publicis won the account following a multi-agency pitch.
The objective of the campaign is to educate Indian masses about the various security features present in an Indian bank note. A multimedia, multi-lingual campaign will be unveiled by the agency on 15 August.
The initiative was called for by the RBI's Department of Currency Management.
Publicis Ambience is part of the Publicis Groupe, the French multinational advertising and communications agency.
