Publicis India bags creative duties of Dr Morepen
09 Jun 2009
Publicis India has bagged the Dr Morepen 's creative manate following a multi-agency pitch.
The account size is in the region of Rs10-Rs12 crore.
Other agencies involved in the pitch included Leo Burnett, DraftFCB Ulka, Euro RSCG, Saatchi & Saatchi and Planman Consulting.
Some of Dr Morepen's products that have been extensively advertised in the past include Sat Isabgol, Burnol and Tab Fizz. While the strategy will be to promote these brands, the company is also looking new brands such as emergency contraceptives and vitality enrichment products.
The tagline for the brand, Health in your hands, might undergo a change.
In the past, Bates 141 (then Bates Enterprise), Ogilvy and JWT have been on the brand's roster of agencies, with each of the agencies handling the creative duties of different products from the brand portfolio.
