Red Chilli from Bingo
30 Nov 2009
It is the most catchy ad doing the rounds. Always known for their fun ads, Bingo this time has literally captured hearts.
The latest campaign from Bingo is for its chip called Red Chilli Bijli.
It opens on a balcony, where a girl is obviously waiting for her lover while munching on a packet of Bingo. The boy steps out into his balcony to find her upset at him. A very 80's filmy song ensues, that uses a generous dose of English and Hindi lyrics. Through gestures and
expressions, they make up and he asks her for a kiss.
Though shy at first, she blows him a kiss. Very deftly, he pretends to catch it and save it in his pocket.
In the next instant, his pocket is on fire because of the 'hot' Bingo Red Chilli Bijli that the girl had been munching on while waiting.
Ogilvy Bengaluru came out with the creatives and the film has been shot by Ayappa of Footcandle Films. Vipul Thakkar, senior creative director, wrote the jingle for the commercial.
The snack brand is in the stage of familiarising consumers with its existing flavours in the chip format.
Bingo launched 16 flavours in early 2007. Apart from the chip snacks, it is also available in formats such as khakra-like, pakora-like (live wires) and the Hatke Jhatke type.
