Reebok goes zig-zag with new commercials
15 Oct 2010
Reebok will be rolling out two new television commercials for its ZigTech shoes, featuring star cricketers MS Dhoni and Yuvraj Singh.
The commercials combine animation with live action to bring athletes' training regimens and personalities to life in a fun and unexpected manner.
ZigTech ads are created under the brand's ''Ree'' marketing platform by DDB Berlin and produced by Logan. ''Ree'' is a fresh voice for the brand that remains true to the Reebok DNA and puts the brand in the center of the conversation and the creative, the statement said.
The ZigTech shoes feature a bottom unit constructed from innovative lightweight foam and engineered into a dramatic zig-zag shape. The energy transfer mechanism helps to reduce wear and tear by up to 20 per cent on key leg muscles especially shins and hamstrings, the company added.
The advertising campaign draws inspiration from this zig-zag shaped outsole, reinforcing the benefits of ZigTech technology.
The TVC featuring MS Dhoni, shows the cricketer running from the rooftops of Mumbai and through street traffic, jumping on a motorcycle and heading to the beach, where he fields and hits coconuts thrown by palm trees.
