RK Swamy BBDO to handle creatives for Valvoline Engine Oils
20 Jul 2010
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Valvoline Engine Oils has roped in RK Swamy BBDO as its creative agency following a multi-agency pitch.
Draft FCB Ulka and Capital Advertising were the other agencies in the reckoning for the post.
RK Swamy BBDO will look after the entire product portfolio of Valvoline and develop an integrated campaign for the company.
The company is looking to employ ATL activities for its brands on a small scale. Earlier it focused on BTL activities for brand promotion.
Incorporated in 1998, Valvoline Engine Oils is a joint venture between Ashland Inc, USA, and Cummins Sales & Services (India) Ltd, a wholly-owned subsidiary of Cummins India Ltd, the Indian subsidiary of the US engineerin g and power products maker.
