RK Swamy Media Group to run Shriram Capital's media campaign
21 Dec 2010
RK Swamy Media Group has been selected for running the media campaign of Shriram Capital, worth an estimated Rs15 crore. The ad agency won the account, in a multi-agency pitch.
The mandate for the media agency is to enhance the brand image of Shriram Capital, the holding company of Shriram Group's financial services entities.
"The main objective is to establish Shriram as the forerunner in building a very successful business based on financial inclusion. The group is a clear leader in its businesses and it is our objective to communicate its unique business philosophy to the public," says Chintamani Rao, president, RK Swamy Media Group.
The campaign, which has already begun, will be spread across multiple media, including print (leading business dailies), airport displays, online and television, and will continue well into 2011.
RK Swamy Media Group comprises of Media Direction, Digital Direction, Hansa Media Services and Hansa Outdoor.
Part of R K Swamy Hansa, a leading marketing, communications and services group, RK Swamy Media Group serves over 150 leading companies in India and the US.