Seven agencies win Globes Awards for India
22 Oct 2009
The 24th annual MAA (Marketing Agencies Association) Globes award ceremony was held in Boston, USA yesterday. The awards established in 1985, recognise the best of promotion marketing programmes from around the globe.
The awards were judged by 114 judges from 22 countries. Of the 48, Indian agencies walked away with 12 awards and Orders of Merits from across eight of the 16 categories.
Seven Indian agencies - Mudra Communications, Tequila India, Solutions | Digitas, ICICI Bank, Jagran Solutions, Hungama Digital, Candid Marketing –won awards
Mudra Communications bagged the Globe award for its work on 'Women on wheels – The TVS Institute' in the Best Activity Generating Brand Loyalty category. The agency also won an Order of Merit for 'Park Avenue – Iron Man' in the Best Small Budget Campaign category.
TBWA's Tequila India won a silver in the Best Use of Direct Marketing in a Promotion Campaign category for its campaign, 'The Big Bangle Promotion'. For the same campaign, it also won a bronze in the Best Small Budget Campaign category. The Big Bangle Promotion was for GoldPlus, a mass market jewellery brand from Titan Industries.
For the campaign, a huge gold bangle was created and exhibited at stores. People's pictures were taken with the bangle and postcards were sent to them later. Road shows were also done, where people were asked to guess the size and weight of the bangle.
Solutions|Digitas India won a bronze for its campaign, Aviva Dollar Dreams, in the Best Activity Generating Brand Loyalty category. It won another bronze for the same campaign in the Best Dealer or Sales Force Activity category. The agency also won an Order of Merit for its work on Thompson Press Digital - Champi Wala in the Best Business to Business Campaign category.
