Shortlisted campaigns for Emvies 2009
11 Aug 2009
1
The Advertising Club Bombay has recognised the best in the business of media through the EMVIE (effectiveness in media value) awards introduced last year recognise measurable and significant contributions in the field of media.
It invites entries in six categories - best media strategy, best media innovation, best media research, best integrated campaign, media agency of the year, and the Grand EMVIE.
Two Special Award Categories include The TAM Award for Best TV Research, and The People's Choice Award for Best Case Study Presentation.
| The Advertising Club Bombay Emvies 2009 Shortlisted case studies for presentation on friday, 14th August, 2009 = 25 | |||
| No. | Category | Agency Name | Case Study |
| 1 | Best Media Innovation - Print | Starcom Mediavest Group | Aircel - World of Possibilities |
| Mediaedge:cia | Zee Tamil - Wake Up to Tamil | ||
| Mindshare | Surf - Playground is a Classroom without Walls …… | ||
| Maxus | Tanishq Aleya - Tanishq Magic Mirror | ||
| Lodestar Universal | Tata Nano - How WE SAID IT UnCommonly | ||
| 2 | Best Media Innovation - Direct Marketing | Lodestar Universal | TIMES OOH - You are in the News! |
| Mudra Max | Park Avenue Shirts - Iron Man | ||
| Lodestar Universal | Amul Ice Cream - Amul Ice Cream Khao, Star Plus pe Aao | ||
| 3 | Best Media Innovation - Ambient Media / Out Of Home | Mudra Max | Park Avenue Shirts - Iron Man |
| Lodestar Universal | Tata Nano - Nano ya Na maano! | ||
| Mudra Max | Hindustan Times Newspaper - Opinion Poll | ||
| 4 | Best Media Innovation - Digital | Mindshare | Star World - "Matt the Mind Reader" |
| Tribal DDB India | Idea Cellular - Idea Mobile Roadie Challenge | ||
| Mindshare | Lux - Lux Provocateur | ||
| Mindshare | AXE - 11/11, the day that almost all young Indians gasped with chocolate on Internet screens. | ||
| 5 | Best Media Innovation - Cinema | Maxus | Tata Sumo Victa - India's First Lyricode |
| Mates-Madison Teamwork FP & E Pvt. Ltd. | Asian Paints Kids World - Chalk Board & Glow Wall : Bhoothnath | ||
| Maxus | Reebok - Reebok Just Did It, Impossible is Nothing! | ||
| P9 Integrated - A division of Percept Ltd. | Asian Paints Limited - Multiplex on Ground Movie Association of Asian Paints - Bhoothnath | ||
| Maxus | Sonata 101 Collection - Carpet Bombing with Cinema | ||
| Mates-Madison Teamwork FP & E Pvt. Ltd. | Maybelline Moisture Extreme : Dostana | ||
| Mindshare | Sunsilk - Sunsilk Styles Bollywood | ||
| 6 | Best Media Innovation - Events | Mindshare | Virgin Mobile- Live Stunt/Advertising with a bollywood potboiler flick, lights, camera…Brand Launch! |
| Mudra Max | TVS Scooty - Women on Wheels | ||
| Mindshare | Wheel - Touring Talkies in Jatra | ||
| The Advertising Club Bombay Emvies 2009 Shortlisted case studies for presentation on friday, 14th august, 2009 = 35 | |||
| No. | Category | Agency Name | Case Study |
| 1 | Best Media Research | Madison Media Infinity | Cadbury Perk - Is Continuity the Only Remedy? |
| Mediaedge:cia | Agency Research - Future gazing into IPL 2 | ||
| Madison Media Infinity | Cadbury Dairy Milk - Weight Management! | ||
| Madison Media Infinity | Parachute Advansed - Parachute Advansed Equity Modelling | ||
| 2 | Best Media Strategy- Consumer Products | Mindshare | Nimbooz - Unlocking Potential of the 'Ekdum Asli Indian Refresher' |
| Madison Media Infinity | Cadbury Celebrations - Special Diwali Pack : Media Convergence | ||
| Mindshare | Kurkure - Kurkure Family 'Adopts' a New Member! | ||
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | ||
| Mindshare | Dove Soap - The Ultimate Test | ||
| 3 | Best Media Strategy-Consumer Durables | Mudra Max | TVS Scooty - Women on Wheels |
| Maxus | Nokia Xpress Music - Redefining the way mobile phones are sold! | ||
| Lodestar Universal | Tata Nano - Utilizing the power of Nanovations | ||
| 4 | Best Media Strategy- Services | Mindshare | Virgin Mobile - Creating a Lighthouse identity for Virgin Mobile in India |
| Madison Media Plus | BBC World Service Trust - Condom. Say it aloud. | ||
| Mindshare | KFC - 2008 Halving The distance From home To the KFC store | ||
| 5 | Best Media Strategy - Media / Media Property | Digital Radio (Mumbai) Broadcasting Ltd. | Red FM's Bajaate Raho Awards 2008 |
| Mindshare | Star World - "Matt the Mind Reader" | ||
| Lodestar Universal | Radio City - Planet Radio City - How Radio City conquered Cyber space! | ||
| 6 | Best Integrated Campaign | Mindshare | Boost - Boost Lets Just Play |
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | ||
| Maxus | Indian Premier League - Weapons of Mass Construction | ||
| Mindshare | Surf - Playground is a Classroom Without Walls …… | ||
| Madison Media Infinity | Tata Tea (Jaago Re) | ||
| 7 | Best Media Innovation - Radio | Maxus | Vodafone -SIX held captive on one frequency |
| TME Team | Parle G - Genius vs. Guinness!!! | ||
| Maxus | Nokia 5800 Xpress Music - Nokia Re-creates the famous "Midas Touch" | ||
| Madison Media Infinity | Saffola Life - Listen to your Heartbeat | ||
| Maxus | Fastrack - When Fastrack scripted the world's first non-bloody coup … | ||
| 8 | Best Media Innovation - TV | Mindshare | Frito Lay portfolio of brands - "Adla Badli" |
| Madison Media Infinity | Cadbury Bournvita - Confidence to Challenge | ||
| Mindshare | Boost - Boost Lets Just Play | ||
| MediaCom Media India Pvt. Ltd. | Gillette Mach 3 - India Votes : To shave OR Not to shave | ||
| Mindshare | Pond's - Pond's Age Miracle Salaam-E-Ishq - A Salute to Romance | ||
| Maxus | Alpenliebe - Wrong Angle is Right Angle | ||
| Madison Media Infinity | Tata Tea ( Jaago Re) Vote ya Vaat | ||
