Six Inches launches MF Global campaign
11 Aug 2009
Six Inches Communications has launched a 360-degree campaign recently for MF Global, the world's leading broker for exchange-traded futures.
The campaign spans television, print, radio and outdoor media aimed at Indian investors who, despite times of failure and turmoil, continued to stay invested.
The campaign explains how MF Global acknowledges the spirit of investors who showed the ''never say die'' spirit and continued to invest despite major instances of failure. The campaign focuses on the idea of ''saluting the courage and optimism of the Indian Investor and claims that it is this spirit that will lead each one to the path of success''.
The 360-degree campaign has been taken forward through two television commercials across TV and OOH videos, a radio advertisement, various direct mailers and three print advertisements across business magazines, business channels notably around the union budget, a microsite called mfglobalsalute.com inviting all the investors to share their inspiring stories on how they overcame such a rough weather.
''What is special about this campaign is its uniqueness and the innocence through which it reaches out so beautifully to investors who persisted while others gave up mid-way," Pravin Shah, managing director, Six Inches Communications Pvt Ltd, said. "MF Global commends the spirit of these investors who are surely going to bear fruits of their toil. We are happy to partner MF Global in pursuing such a noble cause.
"The campaign too has been well received by investors across the country who have sent us their personal stories on how they bared their own rocky mountains and crossed dense jungles and have succeeded despite that. It indeed is this spirit that is needed for success and we have communicated just that. 100 inspiring stories have been rewarded from MF Global. ''
