SpiceJet appoints i-Vista Digital Solutions
10 Dec 2009
SpiceJet has appointed Bengaluru-based i-Vista Digital Solutions to handle its digital advertising. The agency will handle both online creative and media duties of SpiceJet.
Digital media is going to be the major focus of SpiceJet's advertising as the company gets 95 per cent of its air tickets booked through the
internet.
The main focus of the online advertising will be brand building and inducing top of mind brand recall.
According to industry estimates, airline brands usually spend up to 80 per cent of their online advertising budgets on search marketing.
I-Vista will conceptualize, design and develop online collaterals, perform off-page and on- age optimization.
According to Anish Srikrishna, senior VP and head of marketing, SpiceJet Limited, "We wish to enhance our online presence to build our brand, understand our customers and drive more traffic to our site.'' "Our solutions for SpiceJet range from a variety of brand building activities, social media strategy and comprehensive analytics to help the airline achieve their mission," said Narayan Rajan, CEO, i-vista solutions.
