Supermodel Claudia Schiffer becomes face of Alberta Ferretti’s first signature fragrance

Elizabeth Arden, a global prestige beauty products company, and Alberta Ferretti have jointly announced that iconic supermodel Claudia.

Schiffer will represent Alberta Ferretti's first signature fragrance in its advertising campaign.

The fragrance and the campaign will debut in Europe in late 2009.

"It's an honour to be chosen as the face of the Alberta Ferretti fragrance. Alberta and I have worked together for many years and it's wonderful to be able to collaborate on this exciting project together.

Alberta's designs always embody femininity and elegance which are reflected in this fragrance," said Schiffer.

Ron Rolleston, EVP, Global Marketing at Elizabeth Arden, collaborated with Alberta Ferretti to create the new fragrance and said, "We believe we have created a fragrance that expresses the brand values which emanate from Alberta's rich creative experience. It was important that we stay true to those values in selecting a face for this sophisticated new fragrance. In Claudia Schiffer we have found an ideal visual representation for the brand."

With her creative talent and understanding of women, Alberta Ferretti created a fragrance inspired by the sensuality of a woman. From the conception of the fragrance through its development, Alberta Ferretti was inspired by the woman she imagined would wear it–one who is modern, has style and sophistication, and most importantly, identity.

This is the reason why she chose Claudia Schiffer as the face for the advertising campaign.

"Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality. Possessing awareness and strength, she expresses the qualities that every woman desires. Claudia represents the woman for whom my fashion and fragrance is designed," said Ferretti.

Creative Director, Alex White collaborated with Alberta Ferretti on the concept for the campaign, which was shot by photographers Mert & Marcus.