TME Mumbai to handle media duties of Allied Blenders & Distillers

16 Jul 2010

1

Allied Blenders & Distilleries has appointed TME Mumbai as its media agency. The account size is pegged at Rs35 crore.

TME won the mandate after a multi-agency pitch.

Promoted by industry stalwart Kishore Chhabria's Allied Blenders & Distilleries manufactures liquor brands such as Officer's Choice, Wodka Gorbatschow and Jolly Roger Rum, among others.

TME will handle the spirits maker's entire portfolio.

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