Triton to handle creative mandate of Delhi Press
20 Sep 2010
Following a multi-agency pitch, Triton has bagged the creative duties of Delhi Press. The Delhi wing of the agency will look after the communication needs of some of the magazines brought out by the publisher.
Delhi Press, established in 1939, publishes 31 magazines in nine languages including Grihshobha, Woman's Era, Saras Salil, Sarita and Champak amongst others, which have a combined readership of ovewr 35 million readers.
Its flagship magazine, Sarita has a readership of 35 lakh.
Its Hindi magazines Saras Salil and Grihshobha have readership of 97 lakh and 77 lakh respectively, while children's magazine Champak reaches out to 40 lakh youngsters.
Triton's clients include Eureka Forbes - Aqua Guard water purifiers, Yes Bank, Paras brands such as Moov, Set Wet and Ring Guard amongst others.
