UNICEF to launch online campaign
24 Oct 2009
UNICEF, the charity that supports children's rights, is launching an online campaign based on time zones to connect people with children throughout the world and encourage donations.
The campaign was created by TBG London. The tagline of the campaign is ''Time to Promise'' and it uses the metaphor of time with changing images and messages at different times of day.
A micro site to encourage donations depicts situations in the UK like making a morning cup of coffee and going to school with images of children around the world denied the right to education and safe drinking water.
The creative is continued on Facebook, and email marketing. Content automatically adapts depending on what time the ad is viewed or email is opened.
The campaign follows on from the ''Promise Me'' campaign the charity launched in July.
Lillian McMahon, UNICEF UK direct marketing officer says: ''Millions of children are currently being denied their fundamental rights and as a result are struggling to survive without enough food, shelter or an education. This campaign is a new way to get this important message across.'
