VGC to create new brand identity for Borosil

Vyas Giannetti Creative (VGC) has anounced having been appointed by Borosil Glassworks Ltd,  maker of specialty glass, to create a brand new corporate identity and strategic communication plan and develop the brand's design language.

VGC had earlier worked with Borosil, to help it take strategic advantage of the market topography in the early half of the decade.

Shreevar Kheruka, director, Borosil, said, ''With Borosil charting out aggressive expansion plans, it is important to find the right partners to help attain its goals. We decided on VGC considering its reputation and expertise in corporate brand building. We are happy to have VGC on board as our brand custodians''.

Borosil Glassworks was established in1962 in collaboration with Corning Glass Works of the US to manufacture borosilicate low expansion glass. This glass has applications in a variety of uses from the laboratory in high-end research institutes to the microwave in every household. Most recently, borosilicate glass is also being used in the solar thermal industry for heating water as well as for generating electricity.

The Borosil brand name is synonymous with high quality, durability and trust in the minds of all its consumers.

According to Preeti Vyas, CEO and chief creative officer, VGC, ''Borosil has been a pioneer in specialty glassware. As the market evolved, Borosil needed to synergise its design and communication strategy to stand out. VGC is working to create strategic creative solutions for the brand communication across media using a specific set of design methodologies.''

Borosil exports to several countries in America, The British Isles, Eastern Europe, Africa, Middle East and South Asia.