VivaKi launches integrated services wing, VivaKi Specialist Services in India
30 Mar 2011
VivaKi India has announced the creation of VivaKi Specialist Services (VSS), a new entity that will house several specialist service units that are currently part of the Starcom MediaVest Group (SMG).
VSS will be combined with the experiential marketing and retail / trade marketing services of Solutions Integrated. It will comprise brands Enhance (experiential and retail / trade marketing), Xpanse Asia (rural marketing), and Navia Asia and Vector (out-of-home units).
The brands will however continue to be managed by their respective heads, who will report to Srikant Sastri, country chair - India, VivaKi.
Xpanse Asia will continue to be led by Sandip Bansal as its country head, and Enhance, Navia and Vector will continue to be headed by Kaushik Chakravorty as the chief operating officer.
Barinder Bahadur Mathur, executive vice-president at Solutions Integrated, will make the move to the VSS and will partner with both Chakravorty and Bansal, focussing on developing new businesses and maintaining commercial compliance.
Speaking about the development, CVL Srinivas, chairman, SMG India, said, ''SMG created these units over the years, which are today brands in their own right. This realignment will help these units expand further within the VivaKi community.''
