Vizeum wins the media mandate for TI Cycles
14 Dec 2010
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Continuing its winning streak, Vizeum India has won the media duties of TI Cycles, part of the Chennai-based Murugappa Group.
The Aegis Media Group agency had recently won the media duties for UNI Television and social enterprise d.light.
The business, pegged around Rs20 crore, will be handled out of the Chennai office, under the leadership of E M Sreeneelakandhan, general manager, South.
Vizeum also handles the media duties of BSA Motors, a division of TI Cycles.
Mindshare was the incumbent agency for the account.
TI Cycles are the makers of country's most famous brands like Hercules and BSA.
It has a pan-India presence and also exports its products to many regions across the globe including Europe, South East Asia and Africa.
