Ybrant Digital enters APAC region with Max Interactive acquisition

Hyderabad: Hyderabad-based end to end digital marketing solutions provider Ybrant Digital today announced the acquisition of privately owned top Australian Ad network Max Interactive in an all-cash deal, for an undisclosed sum.

This acquisition comes on the heels of Ybrant's recent acquisition 'dream ad', the leading ad network in the Latin American countries of Argentina, Chile, Uruguay and Mexico, and the exclusive sales house for Microsoft advertising in the South Cone Region os South America in April 2009.

Earlier known as Ybrant Technologies, the network changed its name to Ybrant Digital in 2008 following a series of five acquisitions, has direct access to over 100 top ad agencies such as OMD, Universal Media, Mediaedge, Starcom, McCann, Zed Media, Carat, MediaCom, Group M, Quasar, Razorfish, Mindshare, Maxus, OmniCom and Oglivy spread across Europe, the Americas and Asia, making it a network of choice for the online publishing community.

It already has allinces with prominent online publishers such as MSN, Yahoo!, Viacom, United Online, Fox News, Bebo.com, Media Traffic, Rubicon, Gorilla Nation, Photobucket, Mobile Vision, hi5 Networks, Inc. Odnoklassniki.ru, Rhapsody, Rollingstone, Listen, Film, Real Guide, Real Games, Real and LillyLikes.

With over 20 billion impressions a month, Ybrant's network serves leading brands such as Cisco, SAP, Intel, Dell, HP, Porsche, Renault, Ford, Jaguar, Land Rover, Toyota, Sony, Nokia, Sony Ericsson, Blackberry, British Airways, Air France, EasyJet, Lufthansa, ING, HSBC, Adidas, GAP Jeans, Reebok, Pepsi, Sprite, Snickers, Red Bull, Nestle, Saxo, Hotels.com, Ask.com, Expedia, Gillette, Phillips, MacAfee, UPS, Fujitsu, MTV, and M&M.

Max Interactive Pty Ltd. specialises in banner-based web advertising, mobile and email marketing with advertisers such as Vodafone, Telstra, HP, Nokia, Nissan, Citibank, American Express, Visa, Rabo Bank, Land Rover, Qantas, Jack Daniels, Newscorp, Adobe, Qantas, Virgin and Nestlé.

Max's publishers include Webjet, RewardsCentral, 3 Mobile, About Seniors, MobileActive, Ski.com.au, Yakedi and Oridian, part of the Ybrant network, among others.
''While this acquisition marks our entry into APAC market, more significantly, Max will be our first sales group that has successfully sold banners, search key words and emails together in any one market," says Suresh Reddy, chairman & CEO, Ybrant Digital. "Added to that, Dominic and his team with their infectious enthusiasm will add an extraordinary facet to Ybrant's global persona.'' 

Dominic Elfer, the founder and director of Max Interactive, commented, ''We are excited to combine forces with Ybrant. Their global sales force and strong technology backbone will give us a compelling competitive edge to take on the Aussie market with renewed vigor.''

The brand, Max Interactive, will continue under the same name and will be highlighted as 'A Ybrant Digital Network'. Dominic Elfer will integrate into the team as Managing Director of Australia under the Ybrant Networks Division, headed by Jacob Nizri.

Ybrant has grown inorganically through a serires of aggressive acquisitons. Over the last two years the company has acquired Oridian, AdDynamix, VoloMP, and MediosOne, which are in addition to its original technologies and support group, Ybrant Technologies, which together form Ybrant Digital.