A retailer’s faux pas
21 Mar 2012
The other day I was horrified to learn of an Indian supermarket's method of reducing inventory shrinkage.
Their loss-prevention plan due to shoplifting is as follows: Before stepping into the store, women who are carrying more than just a tiny wallet (and I am yet to meet a woman who carries just a tiny wallet) must go to a counter where the security guard bags her handbag into a double zipper, ugly cloth bag which has the store's name printed on it, then uses a strong cable tie to secure the two zips.
This bag is only opened at the check out counter when the customer needs to access her handbag to pay for her shopping.
Throughout the store, you see women (who everyone knows, are SO particular about what handbags they carry), carrying these ugly coloured store cloth bags.
Also, even before they have stepped into their favorite supermarket, these women have been labelled potential shoplifters!
Are you serious? I have never heard of anything like this before! This is so unfortunate.
Is this what the customer has brought retailers to?
