BEST TV and Concord Advertising enter into marketing deal
14 Jul 2010
Emnet Samsara Media promoted television network in Mumbai, BEST TV, has tied up with Kolkata-based advertising agency Concord Advertising to tap into the eastern market.
Concord will help rope in brands from the eastern segment to advertise on the television network running in Best buses plying in Mumbai.
The three-month marketing deal is a bid to increase clientele for BEST TV.
On eastern brands investing in the network, Kanishka Chaudhury, assistant vice-president, sales, BEST TV opined that national brands looking to target Mumbai can avail the service, reported afaqs.
He added that companies can choose BEST routes for the segment they wish to capture.
BEST TV currently runs ads for brands like GSK, Aaj Tak and Dabur.
Concord Advertising handles cinema and multiplex advertising in West Bengal, Bihar, Jharkhand, Orissa, Assam and Northeast regions.
Emnet Samsara Media is an out-of-home (OOH) media company that provides OOH advertising services for public transportation industries.
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