DKNY giving away free jeans to engage users
21 Jul 2010
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DKNY Jeans will be launching a new campaign ''Wanted: Denim Reviewers'' in a bid to connect with its target audience.
DKNY (Donna Karan New York) is the label of fashion designer Donna Karan.
As part of the campaign, DKNY will give away free jeans to 500 people on a first come first served basis.
The users have to agree to participate in the DKNY survey and revert back with a photo and feedback of how they found the jeans.
The photos and reviews will then be posted on the DKNY Facebook page.
The details about the campaign are available on DKNY's website and Facebook page.
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