Email, SMS form baseline for 86 per cent of Marketers in India: report
22 Feb 2011
New Delhi: With the growth in the digital medium and increasing penetration of mobile and broadband in India, 86 per cent of leading marketers in India say that their use of e-marketing channel (email and SMS) as the most vital client engagement platform.
With the launch of the latest research report from Octane Marketing, Annual India e-Marketing 2011, the company intends to share information on acceptance of e-marketing platform among Indian marketers.
According to the report, for majority of Indian marketers (97 per cent) email and SMS platform proved its effectiveness in the usage and a substantial number of marketers (34 per cent) are using this platform for daily communications with their audiences.
On the impact multi-channel communication encompassing email, SMS and social media, the report says 82 per cent of marketers believe that there is indeed a synergy in integrated service offering to customers. In terms of budget allocation for 2011, the report reflects that 72 per cent of Indian marketers plan to increase investments in e-Marketing platform.
Out of this, 35 per cent of the marketers say that they plan to increase their e-marketing investments in 2011 by more than 11 per cent.
