ESPN Star Sports unviels ICC Cricket World Cup 2011 plans
10 Dec 2010
ESPN Star Sports on Thursday said that it will tap into avenues like 3G streaming, high-definition display besides providing extensive coverage for the upcoming ICC cricket world cup 2011.
The 2011 edition will feature live match coverage by 3G mobile streaming to offer unrestricted access on internet and mobile besides television in India, and will be produced in high-definition, the sports broadcaster said.
The decision review system (DRS) will also be introduced for the very first time for any ICC tournament.
ESPN Star said that it will cover the all the matches with 27 cameras including innovative features like movable slips cameras and new low 45-degree field cameras for extensive coverage. The production will also have a mid-wicket camera position for live running between wickets.
ESS' bouquet of networks including ESPN, Star Sports and Star Cricket will telecast all the 49 matches of the ICC World Cup 2011 starting on 19 February, 2011. In addition, 37 matches will be simultaneously telecast in Hindi on Star Sports.
The pre and post match shows will be hosted by ESPN Star Sports' panel of 30 commentators and studio experts from leading participating countries.
ICC cricket world cup 2011 tournament director, Ratnakar Shetty, said, ''It is great to have the World Cup return to the sub continent after 15 years and we would like to make it an unforgettable experience on ground and for television viewers.''
Sponsors like Sony, Pepsi, Maruti Suzuki, Ceat, Phillips, Nokia and others have already come on board and we are in discussions with many others, the company informed.
Manu Sawhney, managing director, ESPN Star Sports added that the broadcaster is working closely with ICC for the communication campaign, 'The Cup That Counts', a 360-degree campaign involving key players from the three host nations, which will break soon in the Indian media.
