Interesting Alternative Content by Shemaroo

In early 2008, Shemaroo Entertainment Pvt Ltd launched its Alternative Content Division with the aim of releasing videos catering to the discerning customer tastes, including literature, music, sports, spiritual, self motivation, children, fitness, hobbies and travel.

''We are thrilled with the response we have got for our new division of Alternative Content and after the success of great videos like Shilpa's Yoga and The Secret DVD, we promise to provide much more best selling content in these genres,'' said Hiren Gada, director, Shemaroo.

Shemaroo Entertainment Pvt Ltd began its Alternative Content division with the famous television serial of the 80s, Yeh Jo Hai Zindagi and other children's titles like `Smart Cookie'.  The real success came with the release of `Shilpa's Yoga'  in the Fitness series, produced by and starring Shilpa Shetty and shot on location at the scenic backwaters of  Kerala. This Video established itself to be as worthy and successful as Jane Fonda's Workout released in the early 70's.

Then came along the Philosophy series with archival material of OSHO Talks with titles like " Art of Loving, Loving and Accepting Yourself, How to be Really Alive, How to Relax with yourself,  followed by the Literature Series of Shakespeare adaptions by BBC productions, Macbeth and Mid Summer Nights Dream and more along the way came the History series with `World War I & II & The Path of Non-Violence'.  Next came the Spiritual Series - Deepak Chopra's `The Seven Spiritual Laws Of Success'  and 'How To Know God' and also the biggest  release ever of the documentary 'The Secret DVD' based on Rhonda Byrnes best selling Book 'The Secret'.

Now these videos are also being packaged as gifts, incentive / promotional products, with corporate logos.