Lipton’s jumbo jigsaw challenge enters record books
09 Jul 2009
Hindustan Unilever's packaged tea maker Lipton Yellow Label Tea has announced the entry of it's jigsaw puzzle into the World Record Books for being 'The World's Largest Online Collaborated Jigsaw Challenge'.
The endeavor was an attempt to put India on the sharpest thinkers map and saw the twelve top scorers, along with Royce McClure, the jigsaw image designer, and Bollywood actress Konkona Sen Sharma come together at the culmination of the week long puzzle-solving activity in physical space.
The online jigsaw puzzle has gained entry into the prestigious Limca Book of Records for being the biggest online jigsaw. Additionally, the record has also gained entry to the World Records Academy, which chronicles some of the most spectacular records from all over the world. The record making spree started on the 22 April this year, with the puzzle being made available on the website until 30 June 2009.
The last day of the exciting week long activity saw the 12 top scorers along with Royce McClure and actress Konkona Sen Sharma, jointly, complete the offline version of the puzzle amidst much fanfare at Delhi's Select City Walk Mall, Saket. In a short span of eight weeks, the challenge launched by Lipton Yellow Label Tea brought approximately 186,756 of the country's sharpest, put together the pieces. For the first time, a challenge of such stature and pride urged the people of the country to come together to leave their footprints in history.
On this prestigious occasion, Vikram Grover, category head-beverages, Hindustan Unilever Limited,(HUL), said, "We have re-launched Lipton Yellow Label Tea with the perfect blend that ensures delivery of the required levels of Theanine to the body. Theanine along with the other tea goodness, helps clear the mind and thus stay sharp. In line with this proposition, we had launched the World's Largest Online Collaborated Jigsaw Challenge to bring the sharpest minds in the country together in an effort to put India on the sharpest thinkers map, and set a world record. We, at Lipton, are extremely delighted to see the jigsaw authenticated by such prominent record books. This is a moment of pride not for only us, but for the entire nation."
Royce B. Mclure added, "The concept of jigsaw puzzles has embodied itself with the growing up phase of each and every individual. The Jigsaw Challenge launched by Lipton Yellow Label Tea is unique, as it is for the first time ever; a challenge of this kind on the online space brought the people of India together to create a milestone in history."
Konkona Sen Sharma added, "I am completely elated. I think this initiative by Lipton Yellow Label Tea has not only brought India glory but has also proved to the world that the sharpest minds hail from India. Indians are known for their sharpness and intelligence around the globe and this was the ideal platform to put India on the sharpest thinkers map."
Hindustan Unilever Limited, (HUL) is India's largest FMCG company, touching the lives of two out of three Indians. HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
