Radio One partners Bryan Adams India tour 2011
03 Feb 2011
Netsurf Entertainment, the company that is bringing Canadian music star Bryan Adams on an India tour this month, has tied up with 94.3 Radio One for the event.
According to the agreement, Radio One will be the official radio partner for the event in Mumbai, Delhi and Bangalore.
The radio station said that to promote the live tour, it will introduce an on-air contest where winners will get a chance to meet the music icon during his concert, scheduled on 12 February, 2011.
''We want to bring to our listeners music across the globe and our association with the Micromax presents Bryan Adams India Tour 2011 is one such initiative,'' said Shyju Varkey, national head of marketing, 94.3 Radio One.
Besides the on-air contest, Radio One said it has lined up a series of Bryan Adams all-time hits and an interview for the fans.
Launched in June 2006, 94.3 Radio One has 7 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune, Ahmedabad and Kolkata. It is a joint venture between Midday Multimedia and BBC Worldwide.
