Sistema Shyam Tele in marketing pact with India Post
14 Oct 2009
Chennai: Sistema Shyam TeleServices Ltd has become the first telecom services provider to sell its recharge coupons at post offices.
The company, which operates under the MTS brand, has tied-up with India Post to make available recharge vouchers across 50 post offices in Chennai in the initial phase, before being expanded to cover all post offices in the city.
"This initiative to partner with India Post will not only provide our customers easily identifiable points-of-sale where they can buy MTS vouchers, but will also provide us extensive brand visibility," says Says Srinirao Saripalli, COO, Tamil Nadu and Kerala, Sistema Shyam TeleServices Ltd.
All the current top-ups and recharge coupon vouchers offered by MTS will be available in e-recharge form beginning 15 October.
''India Post has a very vast and widespread network of post-offices that are located at prominent places," says Saripalli adding, "Several of them are landmarks in themselves."
S Ramanujan, post master general, Chennai City Region, said, ''India Post has been dedicated to enabling better communications among people. On our National Postal Week, we are happy to provide another great way of enhancing communications for the people of Chennai, by offering MTS recharge vouchers.''
MTS is also undertaking an SMS and internal campaign to educate people about this new offering. Details of the recharges at post-offices are also available at MTS customer care
