AIR FM stations enjoy highest listenership
08 Jul 2009
FM stations of All India Radio (AIR) have highest number of listeners in metros as compared to private stations.
The average listenership of AIR's Rainbow and Gold channel in the country stood at 49.5 per cent and 29.5 per cent respectively followed by private-owned stations like Radio Mirchi, Red FM, Radio City and Suryan FM among others, the Lok Sabha was informed on Tuesday.
This was disclosed by minister of state for information and broadcasting B S Jagathrakshakan in a written reply.
The results were from a listeners' survey conducted by Audience Research Unit during 2008-09 in 18 metros across the country, the minister said.
In Delhi, he said, 47 per cent of the listeners tuned in to FM Gold while 28 per cent tuned in to FM Rainbow.
Among the private players, Radio Mirchi has the highest listenership of 38 per cent followed by Radio City with 26 per cent.
