OOH Media partners CNBC TV18 for Emerging India Awards 2008

Mumbai: OOH Media has partnered with CNBC TV18 for the Emerging India Awards 2008 as the out-of-home TV partner.

The Emerging India Awards 2008 are an annual feature at CNBC TV18, and 2008 marks the fourth year of the awards. This time around, the theme is 'Think global, go global', as small and medium enterprises (SMEs) venture into a futuristic approach of moving on from domestic to international markets.

The Emerging India Awards encourage and reward those Indian SMEs whose business practices are at par with global giants.

The selection process for the Emerging India Awards starts with inviting entries from candidates, followed by  selection that is audited by Ernst & Young, and then the felicitation of the best. The 2008 event will be held at an international venue, in keeping with the 'Think global, go global' theme.

OOH Media has a network of over 2,500 screens across relevant out of home locations such as commercial properties, lifestyle stores, malls, multiplexes, etc., across a number of cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Hyderabad, and Pune. This out of home format will give unprecedented coverage and promotion for the Emerging India Awards, on OOH TV's LCD panels.

According to a statement by CNBC TV18, "This year the new media of OOH TV, which reaches out to our kind of target group, has certainly helped in promoting the event in the key cities and key locations by adding frequency to CNBC TV18's channel promos."