Stuff UK's gadget magazine to hit stands in December

UK's Haymarket has announced the launch of the Indian edition of its gadget magazine, Stuff in Decmber.The issue will be priced at Rs 100 and distributed through IBH.

Stuff will be the latest to join the growing list of international magazines being launched in their Indian versions, which includes Vogue, Rolling Stone, OK!, Hello, Maxim, FHM', Golf Digest, People and GQ,  among others.

The launch was announced in Mumbai on 6 November by Rupert Heseltine, director Haymarket Media Group and Nishant Padhiar, editor, Stuff India. Padhiar is currently the editor of What Hi-Fi?.

Speaking on the launch, Rupert Heseltine, director, Haymarket Media Group, said, "The rising middle class in India has resulted in the increased awareness about latest gadgets. The Indian market is now taking a keen interest in technology and is becoming more tech savvy. With a whole new class of nouveau rich Indians being created recently, it was the right time to launch Stuff in India."

Heseltine added, "Despite the economic meltdown around the world, we found that the market in India is still growing and the timing was apt."

"Stuff' India will include various categories such as technology, luxury, high end, fashion accessories, sports technology, sports apparels, adventure stories, whacky stories and home appliances.

The magazine will target 99 per cent readership from men in the age group of 18 to 40 years living in urban Indian and having access to the latest technology.