Kiran Bedi becomes brand ambassador of No Marks cream
02 Mar 2009
India's first top ranking woman IPS officer, Dr Kiran Bedi, has become the brand ambassador to advocate the new brand philosophy of No Marks cream from Ozone Ayurvedics, the FMCG arm of Ozone Group – raho No Marks hamesha.
The campaign has a noble cause too. Re1 from every tube of No Marks sold will be contributed towards Dr Bedi's charitable trust for rehabilitation of drug-abused children, prison reforms and education and cultural development of the under-privileged.
The campaign is also to promote the addition of three new product ranges for different skin types and age-groups in the organic product No Marks' portfolio. Ozone Ayurvedics has earmarked a budget of Rs 20 crore on the promotional activities.
The television commercial began on March 1 on all general entertainment channels, along with some news and regional channels.
The TVC shows Dr Bedi advocating the product in a subtle yet strong manner. The 20-second long TVC has voiceovers in English and Hindi. The creatives have been done by 4th DIMC, while the production house is Kailash Picture Co of Kailash Surendranath.
According to the Ozone group, the reason for choosing Dr Bedi as the brand ambassador is because she is epitomises honesty.
