TBWA bags creative mandate of Yatra.com
17 Aug 2010
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TBWA has bagged the creative account of Yatra.com in a multi-agency pitch. The size of the account is pegged at around Rs20 crore.
Rediffusion Y&R was the incumbent agency handling Yatra's creative assignments so far.
Pratik Mazumder, head marketing and strategic relations, said that TBWA was chosen for its disruptive thinking and creative approach that would help strengthen the Yatra brand in the cluttered travel market.
Yatra.com provides information, pricing, availability and booking facility for air travel, hotels, buses and car rentals across 5,000 large cities and small rural areas around the globe.
