McCann Erickson wins the creative mandate of BIG CBS
03 Sep 2010
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McCann Erickson has bagged the creative duties of BIG CBS, the joint venture between Reliance Broadcast Network Limited and CBS Studios International, following a multi-agency pitch.
Rediffusion Y&R was the other contender for the account.
BIG CBS is to launch three English entertainment channels catering to the Indian audiences to start with, streaming popular programmes from the CBS network of offerings. (See: Reliance Broadcast Network, CBS Studios team up to launch TV channels)
The alliance also had expressed the option of entering into Hindi and regional channels in the future.
