Gap flips back to old logo after public outcry
13 Oct 2010
California-based retailer, Gap bowed to the wishes of consumers by scrapping its new logo after facing backlash from the online community and has revived its navy-blue box old logo.
In a bid to increase sales, the upmarket retailer had introduced the new logo, showcasing its name in bold Helvetica font adorned by a blue box at the top right corner, on 6 October as part of its moderisation drive on its website.
The logo created by New York agency Laird & Partners clearly didn't go well with Gap's patrons, as they collectively voiced their disapproval on social networking sites Facebook and Twitter.
A Twitter account opposing the change gathered 5,000 followers and the revamped logo drew more than 2,000 comments on Facebook.
The company today posted on its Facebook profile that it has scrapped the new logo and will be bringing back the iconic 20-year old Gap logo, featuring the retailer's name in a blue box. "We've heard loud and clear you don't like the new logo," the company said in the post, which more than 1,820 Facebook users 'liked'.
"We've learned a lot from the feedback. We only want what's best for the brand and our customers. So instead of crowd sourcing, we're bringing back the blue box tonight," said Marka Hansen, president of Gap brands North America in a statement.
