Percept H wins the creative duties for Deepak Fertilizers and Petrochemicals

Following a multi-agency pitch, Percept H has won the creative duties for Deepak Fertilizers and Petrochemicals Corporation.

The Pune wing of Percept will handle the account.

TBWA India and Xebec Communications were the incumbent agencies for the account, which is pegged to be around 10-12 crore.

Expertise in both rural and urban segments helped Percept to win the pitch, which saw the participation of five agencies, according to Jacob Zachariah, vice-president and branch head, Pune, Percept H.

Percept Pune will handle the creative mandate for Deepak Fertilizers the chemicals, agribusiness and speciality retail verticals. The company had forayed into retail with Ishanya, a design centre and specialty mall for interiors and exteriors in Pune.