Scarecrow Communications bags creative duties of Future Capital

13 Jan 2011

1

Following a multi-agency pitch, Scarecrow Communications has won the creative mandate of Future Capital, the financial services arm of the Kishore Biyani-led Future Group.

Future Capital is said to be looking more aggressively at the lending market with plans to launch consumer loans. 

Scarecrow, which has earlier handled the creatives for financial services group - Religare Enterprises, is currently working on building the brand up from scratch. It is looking at a 360-degree multimedia campaign for the brand, and will be releasing an above-the-line campaign in the next quarter.

Future Capital provides asset advisory, retail financial services and proprietary research.

The company also operates a consumer finance retail format, Future Money.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers